As part of their corporate social responsibility strategy, many companies spend some of their resources on promoting social and environmental projects or making their supply chains and the manufacture of their products more climate- and environmentally friendly. However, today's digital lifestyle is also having an increasingly negative impact on the environment, by generating high CO2 emissions in the manufacture and use of electronic devices, for example. The increasing volumes of data must also be taken into account: Data centres already consume around 1 percent of the electricity generated worldwide – in the next 15 years, this figure is expected to rise to 30 percent.
Master IT enables companies to sustainably manage their data and reduce the data assets they have stored in data centres by up to 40 percent. Using predefined or custom classifications, redundant, obsolete or trivial data (ROT data) can be easily identified and deleted. As a result, less storage space is required in the data centre, which in turn consumes less power.