Use-Case Long-term customer loyalty

Insurance companies often employ different professional groups for customer acquisition and customer care – sales representatives in the field and inside sales or general agents. They sell their products and settle contracts with existing and new customers. All correspondence, customer information and contracts are scanned and stored as PDFs – but no one ever looks at the exact details, such as due dates or exclusions, again afterwards. Accordingly, customer service representatives do not know when their customers are likely to cancel their insurance contracts or which policies need to be adjusted, when a child is born, for example. They can therefore only make customers new and better offers reactively.

Instead, it would be an advantage if employees could actively approach their customers in advance of the due date to offer them a renewal or adjustment of the contract – perhaps at better conditions – and thus increase customer experience, loyalty, and retention. Aparavi makes this possible: thanks to the Deep Intelligence Engine, account managers can easily search their customers’ contracts specifically with just a few clicks to see when their contracts are due for renewal, and set up reminders to contact the customers in time.

Use Case Post-Corona Audit

Most companies were unprepared for the coronavirus pandemic, and they had to implement new solutions such as Microsoft Office 365 or Teams almost overnight in the spring of 2020 to enable their employees to work (together) and communicate with customers and colleagues while working from home. In the meantime, it has become apparent that the often hectic and bumpy installation has led to new challenges. Data was copied back and forth, or shared countless times via different paths and stored in a wide variety of places. The result: no one knows their way around anymore.

Use Case Sustainability and CSR

As part of their corporate social responsibility strategy, many companies spend a share of their resources on promoting social and environmental projects or making their supply chains and the manufacture of their products more climate- and environmentally friendly. However, today’s digital lifestyle is also having an increasingly negative impact on the environment, by generating high CO2 emissions in the manufacture and use of electronic devices, for example. The increasing volumes of data also need to be taken into account: Data centres already consume around 1 percent of the electricity generated worldwide – in the next 15 years, this figure is expected to rise to 30 percent.


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